NewAI assist turns one draft into a thread→

Write it once. Post it everywhere.

Postyst gives your team one composer, one calendar and one approval flow for every channel you publish to. Every draft adapts to each network, the right people sign off, and every post reports back to one dashboard.

Approvals built in20+ networksNo per-channel or per-seat fees
postyst.techyst.net / northwind / compose5 channels
Create postDraft saved
autumn-menu.jpg1080 × 1350 · alt text added
862,8062,006306106
Thu Oct 1 · 09:00
Previews5 channels · updates as you type
X194 / 280
Northwind@northwind · now

Autumn menu drops Thursday at 7am. Maple oat lattes, cardamom buns and a single-origin from @huilafarms we've been saving all year. First 50 through the door get a pastry on us. #NorthwindAutumn

LinkedIn194 / 3,000
Northwind Coffee2,418 followers · now

Autumn menu drops Thursday at 7am. Maple oat lattes, cardamom buns and a single-origin from @huilafarms we've been saving all year. First 50 through the door get a pastry on us. #N…see more

LikeCommentRepostSend
Instagram194 / 2,200
northwind.coffeeOriginal audio

northwind.coffee Autumn menu drops Thursday at 7am. Maple oat lattes, cardamom buns and a single-origin from @huilafarms we've… more

Threads194 / 500
Northwindnorthwind.coffee · now

Autumn menu drops Thursday at 7am. Maple oat lattes, cardamom buns and a single-origin from @huilafarms we've been saving all year. First 50 through the door get a pastry on us. #NorthwindAutumn

Bluesky194 / 300
Northwind@northwind.bsky.social · now

Autumn menu drops Thursday at 7am. Maple oat lattes, cardamom buns and a single-origin from @huilafarms we've been saving all year. First 50 through the door get a pastry on us. #NorthwindAutumn

Week of Sep 286 posts scheduled
Mon28Tue29Wed30Thu1Fri2Sat3Sun409:00
Monday brew
Farm spotlight
12:30
Cupping class
Weekend hours
17:30
Hiring: roaster
Latte art reel

This composer is live. Click into it and type, toggle channels, or press Schedule.

One composer for the networks your audience actually uses

XLinkedInInstagramFacebookThreadsBlueskyMastodonYouTubeTikTokPinterestRedditDiscordTelegramSlackGoogle Business
Public REST APIWebhooksRSS to draftAI assist in the composerBuilt-in design studioSingle sign-on (OIDC)Short links with UTM tagsn8n, Make and Zapier via HTTPClient preview links

The copy-paste tax

Seven tabs open to post one announcement.

Every network has its own limits, crops and quirks. Copy-paste means checking all of them by hand, every single time. Postyst checks them before you press Schedule.

X
61 characters overSplit into a 2-post thread
LinkedIn
Link preview missingPreview card attached
Instagram
Image cropped badly4:5 crop applied
Threads
Posted at 3:12 amQueued for 10:30 am
Bluesky
Alt text missingAlt text carried over
Facebook
Nobody approved itApproved by 2 reviewers
Mastodon
Link not trackedUTM tags added

Seven checks, zero tabs. Every one of them runs as you type.

Shared calendar

The whole week, every channel, one grid.

Colour-coded by network, shared by the whole team. Drag a post to a new slot, switch on the best-time heatmap, or let Postyst place your drafts where your audience is awake.

Calendar · Week of Sep 28 · All channels8 upcoming
Mon28Tue29Wed30Thu1Fri2Sat3Sun408:00
10:00
12:00
14:00
16:00
18:00
20:00

Drag any upcoming post to a new slot. Arrow keys work too.

Channels

Twenty networks. Each with its own rules, already known.

Limits, media formats, threads, first comments and link handling are built into the composer per network, so the preview you approve is the post that goes out.

  • Per-network edits. Start from the shared draft, then change the copy for one network without touching the rest.
  • Multiple accounts per network. Every brand, region or client gets its own set of channels.
  • Channel health checks. Expired tokens and missing permissions are flagged before a post can fail.
X280 chars · auto-threads
LinkedInProfiles and pages
InstagramPosts, reels, carousels
FacebookPages · link previews
Threads500 chars · replies
Bluesky300 chars · alt text
MastodonAny instance
YouTubeVideos and Shorts
TikTokVideo · privacy options
PinterestPins to boards
RedditSubreddits and flair
DiscordChannels via bot
TelegramChannels and groups
SlackWorkspace channels
Google BusinessUpdates and offers
DribbbleShots
FarcasterCasts and channels
NostrRelays you choose
LemmyCommunities
VKCommunity walls

Everything in the box

Built for the people who post for a living.

The composer is where it starts. Around it sits everything a social team reaches for between the idea and the report.

One draft, adapted per network

Write the shared version once. Postyst tailors it per network with the right limits, media and formatting, and you edit only where it matters.

212/280
412/3,000
318/2,200
212/500
212/300

Media library

Every image and video in one place, tagged, searchable and ready to reuse.

roastery-reel.mp4

Short links, tracked

Long URLs shorten on paste, with UTM tags set per network.

northwindcoffee.com/journal/2026/rebuilding-the-roastery?ref=socialnwnd.co/roast+1,284 clicksutm_source=linkedinutm_campaign=roastery

Signatures and sets

Save reusable openers, sign-offs and channel sets. Apply them in one click.

Launch set · 5 channelsHiring set · 2

…see you Thursday.

Northwind Coffee · Roasted in Portland · nwnd.co

Client preview links

Send a link. Clients see the real previews and comment inline.

A workspace for every brand or client

Agencies keep each client's channels, calendar, media and reviewers separate, and switch between them in a keystroke.

Northwind Coffee12 channels · 48 queued
Acme Outdoor8 channels · 31 queued
Contoso Health5 channels · 12 queued

Design studio built in

Make the graphic without leaving the post. Templates, brand colours and text, exported straight into the composer.

Autumn menuFrom Thursday

AI assist

From rough note to ready to post.

Pick a tone and the assistant rewrites the draft, checks it against every network's limits and keeps your links and tags intact. Try the tones on the right.

  • Your brand voice. Save tone, banned words and sign-offs once, and every rewrite follows them.
  • Thread mode. One long idea becomes a numbered thread that fits X, Threads and Bluesky.
  • Always a suggestion. Nothing replaces your draft until someone presses Use.
AI assist · Draft #218Your AI provider
Original draft · Priya

we're opening a second shop on harbor street next month!! still hiring baristas, apply on the site. also new pastries

NorthwindSuggestion ready

Northwind is opening a second location on Harbor Street next month. We're hiring baristas to join the opening team, and there's a new pastry menu to go with it. Apply at nwnd.co/jobs

Length182 charsHashtags0LinkTrackedFits

Team and approvals

Nothing reaches a public account until the right people say yes.

Route drafts to reviewers, discuss them in context and keep a record of every decision. You're the brand lead in this one. Approve it, or send it back.

Review · Autumn menu launchDraft
1Draft2In review3Approved4Scheduled5Published
Northwind CoffeeDraft · v1

Our autumn menu lands Thursday. Maple oat lattes, cardamom buns and a single-origin from Huila, guaranteed fresh from our own roastery. First 50 through the door get a pastry on us.

Approvers · 2 required

YouBrand leadPending
Omar HaddadLegalPending

Comments

No comments yet. Reviewers are notified when Lena submits.

Audit trail

  1. Lena created the draft
AuthorLena MarshDrafts, schedules own posts
EditorPriya ShahEdits anything, can't publish
ReviewerOmar HaddadApproves or requests changes
AdminJonah TateChannels, members and roles

From idea to insight

Five steps, one record of the post.

Follow the autumn menu launch through Postyst, from a rough note to the report that shapes next month.

01

Draft

Write the idea once, in one place. Add media from the library, a short link and the channel set it belongs to.

Draft · Autumn menu

Autumn menu drops Thursday at 7am. Maple oat lattes, cardamom buns and a single-origin from Huila

nwnd.co/autumnLaunch set · 5#NorthwindAutumn

02

Adapt

Each network gets its own version: a thread for X, a longer caption for LinkedIn, a 4:5 crop for Instagram. Edit only where it matters.

Adapt · 5 versions

XThread · 2 posts

LinkedInLong caption · 412 chars

Instagram4:5 crop · first comment tags

Threads212 / 500

BlueskyAlt text added

03

Schedule

Drop it on the shared calendar, or let Postyst pick the best open slot for each network, using the hours your audience actually engages.

Schedule · Week of Sep 28

Thu 10:30 is the best open slot for LinkedIn this week.

04

Publish

At the scheduled minute, Postyst publishes to every network at once and logs each delivery, retrying if a network hiccups.

Publish · Thu Oct 1, 10:30

LinkedInPublished

XPublished

InstagramPublished

ThreadsPublished

BlueskyPublished

05

Learn

Engagement per post and per channel flows back in, so the next calendar is planned on what worked, not on a hunch.

Learn · last 30 days

4784

3692

2496

1872

1248

Carousels on LinkedIn earned 2.4× the average engagement. Illustrative.

Analytics

See what landed, per post and per channel.

Engagement, reach and clicks come back from every network into one view. Switch the range, hide a channel, hover the chart to compare days.

Analytics · Northwind · All channelsLive
Impressions1007.8k+18%
Engagements45.9k+24%
Engagement rate4.55%+0.4 pt
Link clicks8,256+11%
TodayInstagram616LinkedIn393X357Threads232Bluesky161
ReelTop post
Maple oat latte, poured in slow motion
4,812 engagements7.9%
Carousel
Why we rebuilt the roastery (carousel)
2,204 engagements5.1%
Thread
Behind the roast: a 6-part thread
1,377 engagements3.8%

Illustrative data. Postyst reads real numbers from each network's API.

Automations

Posts that take off get a second push, automatically.

Plugs watch a post after it goes out and act when it crosses a threshold. Set the rule, then watch the likes climb.

Automations · Plugs · NorthwindArmed

When a post on

then

on(linkedin).likes ≥ 120 → repost()
Northwind CoffeeLinkedIn · published 2h ago

Autumn menu drops Thursday. Maple oat lattes and cardamom buns. #NorthwindAutumn

3486 to go

Plug activity

Reposted from @northwind at 212 likes

Replied with nwnd.co/shop at 90 likes

RSS to draft

New article on the blog? A draft appears in the queue, ready for review.

Evergreen repeats

Re-share your best posts on a schedule, with fresh copy each time.

First comment

Hashtags and links go in the first comment on the networks that prefer it.

Webhook on publish

Tell Slack, your CRM or a spreadsheet the moment a post goes live.

Public API

Everything the composer does, your code can do too.

Create, schedule and read posts over a REST API with workspace keys, and get webhooks back when they publish. Call it from your CMS, a script, or any tool that speaks HTTP.

schedule.shPOST
# Schedule one post to LinkedIn and a two-part thread to X
curl -X POST https://postyst.techyst.net/api/public/v1/posts \
  -H "Authorization: $POSTYST_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "type": "schedule",
    "date": "2026-10-01T10:30:00Z",
    "posts": [
      { "integration": { "id": "linkedin-northwind" },
        "value": [{ "content": "Autumn menu drops Thursday." }] },
      { "integration": { "id": "x-northwind" },
        "value": [{ "content": "Autumn menu drops Thursday. 1/2" },
                  { "content": "First 50 get a pastry on us. 2/2" }] }
    ]
  }'

Response

201 Created · 84 ms

{
  "postId": "pst_8f2c41",
  "status": "scheduled",
  "date": "2026-10-01T10:30:00Z",
  "channels": 2
}

Keys are issued per workspace and can be revoked at any time.

POST/public/v1/postsCreate or schedule a post

GET/public/v1/postsList posts in a date range

GET/public/v1/integrationsConnected channels

POST/public/v1/uploadAdd media to the library

DELETE/public/v1/posts/:idRemove a scheduled post

The difference

Seven tabs and a spreadsheet
versus one calendar.

Most teams plan in a spreadsheet, approve in DMs and post from a row of browser tabs. Postyst puts the whole job in one place.

Tabs, spreadsheets and DMsPostyst
Planning the weekA spreadsheet nobody trustsA shared calendar with best-time slots
Posting to five networksFive tabs, five logins, five editsOne draft, adapted per network
Limits, crops and alt textChecked by hand, missed at 11 pmChecked as you type
ApprovalsA thumbs-up in a DMReviewer roles and a full audit trail
Knowing what workedScreenshots from each app's insightsEvery post and channel in one report
Reusing your best postsDig through the archive, repost by handEvergreen repeats and automatic plugs
Connecting other toolsCopy and paste between appsREST API and webhooks included

Control

Your accounts, your rules, every post on record.

A social account is the public voice of the company. Postyst decides who can touch it, checks every post before it goes out, and records what happened.

Roles and approvals

Authors, editors, reviewers and admins per workspace. Approval rules are enforced on every publish, not just hidden in the interface.

Audit trail

Every edit, approval, schedule change and publish is recorded with who, what and when.

Single sign-on

Connect your identity provider over OIDC, so leavers lose access the moment they leave.

Encrypted channel tokens

Network connections are encrypted at rest and refreshed automatically. Admins can revoke any channel in one click.

Backups and export

Posts, media and analytics are backed up daily, and you can export all of it whenever you like.

Reliable delivery

Monitored publishing with automatic retries, and a delivery receipt for every post on every network.

FAQ

Questions, answered.

Anything else, write to us and someone who works on Postyst every day will answer.

How quickly can we get started?

Most teams connect their channels and schedule their first week on day one. We help you set up workspaces, roles and approval rules, and bring across anything you already have queued.

Which networks can we publish to?

X, LinkedIn profiles and pages, Instagram, Facebook pages, Threads, Bluesky, Mastodon, YouTube, TikTok, Pinterest, Reddit, Discord, Telegram, Slack and more. We keep the list current with each network's API terms, and tell you up front if a network needs a review on their side.

Can we manage several brands or clients?

Yes. Each workspace keeps its own channels, calendar, media library and reviewers, and you switch between them in a keystroke. Agencies usually run one workspace per client.

Does AI assist ever change a post on its own?

Never. It suggests rewrites, threads and tone changes, and nothing replaces your draft until someone presses Use. Admins can switch it off for any workspace.

Can clients approve posts without an account?

Share a preview link and clients can read the post as it will appear and leave comments. Formal approvals are for members with a reviewer role, so the audit trail stays clean.

How does pricing work?

Pricing isn't per channel or per seat, so connecting the fortieth channel or inviting the tenth client costs the same as the first. Ask us for a quote.

Can we connect Postyst to our other tools?

Yes. The REST API creates and schedules posts, webhooks fire when they publish, RSS feeds turn into drafts, and n8n, Make or Zapier can call it over HTTP. API access is included in every workspace.

Can we move over from our current scheduler?

Channels reconnect in minutes. Queued posts can come across through the API, and we run the first move with you so nothing scheduled goes missing.

One draft. Every feed.

Open Postyst, connect your channels and schedule the week in the time it used to take to post once.